19 Jun > 29 Jul
Koché x OpenMyMed
Christelle Kocher, Diego Bianchi, Jeff Gibbons, Gregory Ruppe, Morgane Tschiember, Lucille Uhlrich
For its third edition, which starts on June 19, 2018 in Marseille, the OpenMyMed festival of new fashions is giving a carte blanche to Koché.
Christelle Kocher will evoke her creative universe and her vision of Marseille as a multicultural mosaic at the heart of the Mediterranean with a special double exhibition. The exhibition is curated by Anissa Touati and will take place at the J1 hangar in partnership with MP2018 Quel Amour! as well as in storefronts along the Rue de la République in collaboration with The Community art collective. The carte blanche given to Christelle Kocher, Sud Bébé[The South, Baby], could be seen as a blossoming idyll of two characters from a film that takes place at the port of Marseille where their personal evolution brings their two universes into harmony. Or, Sud Bébé could be seen as a remake of a cult film that was first seen in adolescence and whose soundtrack played throughout a coming-of-age summer. Or it could be about a group of friends taking over a city: from the main street, to the port, to the Danielle Casanova ferry moored at the Joliette.
This is a cosmopolitan exhibition balanced between fiction and reality that offers a unique immersion into the urban fabric of Marseille using two iconic and contemporary locations, the J1 and the Rue de la République. For the first time, the OpenMyMed festival takes to the streets by using five storefronts as a succession of exhibition spaces. The programme also features five workshops, designed as a series of immersive and intimate experiences, where the artists Diego Bianchi, Jeff Gibbons, Gregory Ruppe, Morgane Tschiember, and Lucille Uhlrich use and combine materials such as textiles, clothes, shoes, or found objects. They superimpose used or worn objects in layers, giving birth to new artefacts. A cross between camouflage and makeup, cross-dressing and overdressing, these artists offer a reflection on the body and its relationship to environment, to space, to material, to tradition, to identity, and to hybridisation.
These shop windows form an echo, a sort of recto-verso, to the installation at the J1 hangar. The visitor enters a space that at first appears empty, called forward by the radiance of a grenadine-coloured wallpaper designed by John Armleder and Morgane Tschiember, which feels like an invitation to sit and have a drink, to turn to look out at the sea…or to consider the verso of the exhibition. An on-stage/off-stage dichotomy that evokes performance and fashion shows emerges in the time it takes to go back and forth between the different sites. On the verso side, picture mouldings have become works of art by Medhi Meddacci, Gabriel Rico, Yann Gerstberger, and Lucille Uhlrich, creating a balance between appearance and disappearance, both inside and outside of the exhibition space.
Exhibitions J1, Rue de la République from #4 to #40, from 20 June to 29 July 2018.
« The OpenMyMed festival, which is supported by the Ministry of Culture, is a true opportunity to promote, export, and support fashion designers. By fostering exchanges between creators from around the Mediterranean basin, it expands the vision of French fashion. The blossoming reputation of Koché, who will be honoured during the third edition of the festival, is a perfect example of the fruit of these exchanges.” — Françoise Nyssen, Minister of Culture and Communication.
Christelle Kocher launched Koché in 2015.
Koché mixes traditional clothes making techniques with contemporary art and streetwear style. Koché was nominated for the LVMH Prize in 2016 and the Andam Fashion Award in 2017.
The Maison Mode Méditerranée
The Maison Mode Méditerranée (MMM) is an association governed by the French Law of 1901. It is supported by Territorial Collectivities and Private Partners. For 30 years the MMM’s mission has been:
- transmitting knowledge and skills to a developing sector of companies specialising in fashion and fashion accessories;
- helping to develop a sector of the regional economy which employs over 19,000 people and has a turnover of €1 billion;
- training future managers;
- detecting new talent in Marseille and the Euro-Mediterranean region, giving them MMM accreditation, and supporting their development
Each year the Maison Mode Méditerranée (MMM) organises the OpenMyMed competition to find new talent.
The J1 is open from Wednesdays to Sundays from 3pm to 8pm
Open late on Wednesdays until 10pm
Free the first Sunday of every month.
Ticket InfoPaid Event
- Part #1 – Quai du Large: “With History in a room filled with people with funny names. 4” by Korakrit Arunanondchai
- Part #2 –Espace Joliette: Koché x Open My Med
General Admission: 3€
No reduced admission. Price covers entrance to two exhibitions.
Upon presentation of valid documentation for the following individuals:
—Recipients of social income assistance or senior citizens
—Job seekers (valid documentation issued within past 6 months)
—Children under 12 (must be accompanied by an adult)
—Latitude 13 cardholders
—e-PASS JEUNES cardholders
—Disabled visitors with one accompanying person, military veterans (appropriate documentation required)
—Journalists with official press cards
—Holders of the Icom, Icomos and Aica cards
—Groups from social centres and day camps
—Free to all visitors the 1st Sunday of every month